Breitling New Premier Heritage—Tribute to 1940s

Breitling has just launched new collections of retro chronographs–Premier Heritage. Inspired by the brand’s 1943s Premier watches, the new collections include three series: Premier B09 Chronograph 40, Premier B15 Duograph 42 and Premier B25 Datora 42, paying tribute to Breitling’s historical heritage and innovative spirit.

Tribute to the culture and spirit of Breitling, the new Premier Heritage watches are also designed for the modern man with a refined taste. These exquisite timepieces embody the elegance and just perfectly define what Breitling is.

“Consumers nowadays seek so much more from a luxury brand and Breitling wanted to bring some different values and perceptions to luxury, representing an informal and inclusive luxury.” Georges Kern said of the elegant new Breitling collection.

Each model is adorned with Arabic numerals, vintage hands and a well-stitched alligator strap. Each watch is chronometer-certified by the COSC and the water-resistant is up to 100 meters.

brown alligator leather watch bands

Alligator Embossed Leather Watch Bands


Watch Video of Breitling Premier Heritage

What is feature of the new Breitling Heritage?

Premier B09 Chronograph 40


The “Premier B09 Chronograph 40” is the most look-like model to the original 1943 Premier chronograph, with a left-right symmetrical sub-dial layout, a 30-minute counter at 3 o’clock and a small seconds counter at 9 o’clock, with retro “syringe” hands, orbital minutes and tachymeter scales. Inside the case is their in-house B09 movement, with 70 hours power service. The rose gold case version with an elegant silver dial is priced at US$18,000, while the steel case version with a verdant fruit green dial is priced at US$8,800.

Premier B15 Duograph 42


The “Premier B15 Duograph 42” is equipped with Breitling in-house double split-second chronograph movement—–the Caliber B15. B15 is developed based on Caliber B03 and has been upgraded to provide outstanding stability. Premier B15 Duograph 42 has same design dials with Premier B09 Chronograph 40, they also have double-disc layout, but the case size has been increased to 42mm and the crown has integrated chronograph pushers. The official price is US$10,400 for the steel case + blue dial version and US$21,800 for the rose gold case + black dial version.

Premier B25 Datora 42


The “Premier B25 Datora 42” offers three functions of chronograph, annual calendar and moon-phase, this also stand for the top technology of watch production. The dial has a day and month window at 12 o’clock and an integrated date and moon phase indicator at 6 o’clock. It is equipped with Breitling in house self-winding movement— Caliber B25. B25 is with an oscillation frequency of 28,800vph and a power reserve of 48 hours. The official price is US$13,000 for the steel case version and US$25,800 for the rose gold version.

The history of Breitling—- the Premier Heritage pays tribute to Breitling’s founding action team


Three generations have changed the history of timekeeping instruments and made Breitling what it is today. Léon Breitling founded the brand in 1884; he then patented the simple chronograph/tachymeter, which could measure any speed between 15 and 150 km/h. This invention was featured in the 1906 Vitesse pocket watch.

In 1915, his son Gaston added a separate push-piece at 2 o’clock to a chronograph. This innovation separated the start, pause and reset functions from the crown, making it more practical for sports timekeeping. Willy, grandson of Lyon, patented a second independent chronograph push-piece at 4 o’clock in 1934. One of Willy Breitling’s most admired pioneering achievements was the creation of the “Huit Aviation Flight Department” in 1938.

The history of the first premier

In addition to his courage and technical mastery, Willy Breitling was aware of the public’s desire for elegance and glamour, and in the 1940s, when he designed the original Premier, Breitling took the first step towards linking purpose with style. As Willy saw it: “When a man wears a watch, the watch clearly becomes the seal of his taste for elegance.”

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